Online booking of hotel rooms, resort facilities and apartments represents an increasingly important opportunity for operators in the hospitality sector.
The online booking sector largely sees the presence of some large Online Traveler Agencies (OTAs) specialized in this activity. If the presence on these portals is often indispensable, it is equally important to better manage the direct booking by customers within the website owner of the hotel.
This allows, in fact, to reduce the commissions to be allocated to OTAs and, at the same time, to retain customers thanks to an easy, fast and convenient use of online booking.
How can you increase the value of your potential customer's online booking experience?
Definitely a fundamental aspect for the online booking of rooms in your structure is to offer the possibility of managing personalized bookings. It is important, in fact, to provide the customer with the possibility to book any extra services and other aspects as a corollary of the reservation (eg parking, shuttle or much more).
Another very important element is the ability to offer a mobile version of the booking system that is easy for the customer to use and available in several languages.
Furthermore, the payment system must be easy to use on all the different devices and safe for every transaction.
Last but not least strategic is the possibility offered by the booking system integrated on the website of the structure to constantly innovate and keep up with the changing needs of the market. In fact, it is essential to ensure constant updating in order to quickly cope with future developments in the hospitality market without the need to make substantial changes to the system.
With CASY Hotel Software you rely on a modern, convenient and easy-to-use hotel management software designed to optimize hotel management work.
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