24 Feb 2021

PreStay-Mail: Can you welcome your customers effectively?

PreStay-Mail: Can you welcome your customers effectively?

The bond with the customer is a very serious matter: what better way to strengthen it than by sending a welcome email upon receiving the reservation?

The management of email communications with customers is a strategic activity for operators in the hotel industry.

The advantages of sending PreStay email communications are, in fact, numerous:

- Anticipate the customer's stay experience by opening, metaphorically, the doors of the structure

- Reassure the customer

- Investigate your preferences with the aim of providing customized solutions

- Offer useful information

- Offer the possibility of booking extra paid services thus increasing the revenue for the structure

Some useful information to be included in the PreStay email are, for example:

- check-in and check-out times

- procedures to cancel or modify the reservation

- logistical directions to reach the hotel

- offer of extra services

- advice for activities to be carried out during the stay.

Similarly, sending PostStay communications is strategic when the customer leaves the facility at the end of the stay.

A typical example of this type of communication is the sending of the satisfaction questionnaire with relative thanks for the stay.

Our CASY hotel management software also includes the SelfCheckIn module that allows hotel managers to define PrePostStay communications via email with customers in a centralized way, without the need to install specific hardware, but simply through the use of a web application.

Thanks to our PrePostStay-Mail module, in fact, you can contact your guests via e-mail, in a completely automated way, some before or after the stay, when you prefer.more … Read more

09 Feb 2021

Hotel Marketing: Are You Using Your Customer Data Effectively?

Hotel Marketing: Are You Using Your Customer Data Effectively?

Hotel marketing is an activity that includes a great variety of elements, skills and strategies available to hoteliers with the aim of maximizing results: the path that leads to the purchase is so rich in variables that it becomes necessary to concentrate one's own efforts on the correct potential host segment.

The fundamental aspect to start from is represented by the concept of customer journey or the typical path that your typical user takes from when he decides to make a journey to the moment he leaves your facility.

To understand the customer journey of your typical user, it is important to have a database rich in historical and forecast data.

According to research, one of the elements at the top of the wish list of customers during their stay at the hotel is the personalization of the experience.

Thanks to technology there is no excuse to ignore customer preferences and specifically cater to their individual wishes.

To better understand the behavior of your customers with respect to booking, their buying habits and what their favorite services are, you can use the data you collect in your facility's management database.

Thanks to the use of our hotel management software, it is possible to have all the data necessary for an effective development of the Hotel Marketing activity.

When developing a marketing strategy, a large number of factors need to be taken into consideration: the offline channels that are important to the business, the most effective and prioritized online channels, and the methods to monitor and quantify results in order to optimize strategy implemented.

The importance of the data, within this analysis path, is a priority.

There are various types of numbers and information that you can decide to keep and manage within your customer database:

- Data that helps more … Read more